CHAPTER : 2 was born out of the idea that to really support truly talented young designers and drive growth in promising brands, there has to be an interdisciplinary, multi-layered approach to services that maximize impact and efficiency.
We’re relentless in our search to do things better; to be better. That’s the central ethos of our company. Build a better business model. Be better partners to our clients, be better supervisors to our employees, be better employees for each other, be better at doing the things we love – that means being smarter, faster, and more dedicated than anyone else.
We want to take on the challenge of finding solutions to what’s broken in fashion and ultimately, foster a whole new era of creativity, collaboration and talent in this industry. Give the brands we believe in the structure and framework to succeed while never following any kind of status quo or formula.
NEW YORK AGENCY CHAPTER 2 WANTS TO REWRITE FASHION PR RULES
Founded six months ago, the full-service PR, marketing and branding firm prioritizes loyalty and the creative process of its clients — young, emerging designers.
BY: CHANTAL FERNANDEZ
Chapter 2 agency is widening the scope of fashion PR for young designers
In PR, a longheld belief has been that more press is the best solution.
But as the traditional fashion PR model is forced to evolve alongside the larger industry, Chapter 2, an agency founded by Clara Jeon and Kenneth Loo in 2015, is trying to evolve that idea, offering marketing, e-commerce and consultancy services to a coterie of young designers who require more than just product placement.
BY: JESSICA SCHIFFER